A little late getting to a blog about the funding effort of FilterWatch but its better late than never.
We are 10 days in and funding has slowed down to just a few backers each day. At this rate we will end up about 10K shy of our goal.
As Mike and I are aware of, we can have the greatest idea in the world, if we can't reach the right audience, it means absolutely nothing. As a couple of marketing challenged techies, we understand the real battle is not with the technology or the even the claims of how much a household can save. It's about getting the message out to the right people, the decision makers, the home owners who feel our pain.
Maybe a few detials of our presentation need to be worked out, a better video?, a simpler message?, maybe the kickstarter audience is not the best place to introduce the technology?
Whatever the case, when we solve it, we will be on our way to a real ecologically minded company that will actually save the consumer money and conserve our energy sources as well. FilterWatch is just the beginning of our ideas and even just the beginning of HVAC related products.
So far, the effort is really time consuming, I respond to comments almost immdiately, I write press releases and try to find ways to get those out. a new twitter account, a facebook page, video updates and you can see how it all adds up.
When we find the sauce that puts a 'kick' into funding, you'll be the first to know....
Cheers, John
