While support continues to trickle in, we are not close to our ultimate goal. The journey is incredibly interesting and we continue to search for the magic sauce that will push us to our goal. As a couple of technical guys, we gave away a lot of effort and dollars when we added support for ZigBee Wireless communication to some newer home automation controllers such as SmartThings, WigWag, and the Almond+ by Secufifi. That effort resulted in quite a few new backers in a short period of time. It was probably a wash financially because we gave away the wireless addition but we want backers numbers as much or even more than the dollars. Consider the fact that adding a pre-certified ZigBee module adds $16 to the cost of each FilterWatch. You can quickly see that Kickstart US supporters did exactly that....they put the first dollars in the tip jar. We have options, we can simply design our own wireless module and then pay for RF certification. This means we will shop and shop hard for certification services. Initial budgetary pricing comes in at around $8k (and only $4 in parts) if we can nail it the first time through and we do the paperwork (just for FCC). Ah, the decisions we make as boot strapping entrepreneurs.
Recently we had an in-depth review of our project by Subvert Magazine. This was something they started doing for some lucky applicant and it was totally free. Given that we can easily track funding efforts, you can see they they put their expertise on the line. If we make the changes they suggest and continue our typical efforts, they would hope to see a rise in backers.
You can see that review here: http://www.subvertmagazine.com/blog/winning-kickstarter-project/
After some intense research with a little help from backers, the 'pain' of poor indoor air quality and triggers of asthma and allergies is a real issue cause by poorly maintained HVAC air filters. It also turns out that your HVAC system is one of the best ways to clean your indoor. Adding room air filters adds to the cleaning efforts for serious asthma suffers but the larger benefit is from keeping your whole house filter (WHF) maintained properly.
You can read all about it here: http://www.ncbi.nlm.nih.gov/pmc/articles/PMC3165134/#!po=68.7500
So for the final days left, we will focus our efforts on this message and see how far it takes....
John
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