Our previous backers have kicked us off to a great start. These efforts are always marathons. There is a twist with this effort. We are involved in a contest sponsored by Philips and the winner gets $60,000 and 4 other campaigns will receive $10,000. To even be considered for one of the prizes, a campaign must get 100 backers AND reach 50% of their goal. The final vote comes from the employees at Philips.
Currently there are only 25 campaigns competing so chances are good for everyone.
This time around, we have paid for some promotion and will see if it works out. I have the "black hole" feeling at the moment because our Facebook Likes haven't moved up and I can't equate new backers to views of our campaign. Monday starts an email campaign to journalists. We are fortunate to have the experience and backers of the previous Kickstarter campaign and currently it is showing as we have the most backers and highest % of funds acquired.
Getting $10,000 without using that to pay for rewards is like getting $25000 through the campaign. Combine that with the $10,000 goal and you can see that we are close to the original $32000 we asked for on Kickstarter. Yes, we put some thought into this before launching here on IndieGoGo.
We reached $9,700+ previously and we understand some Kickstarter followers have reservations about IndieGoGo but hopefully they can see how a VICTORY lessons their risk significantly!
But who's going for $10,000?, we're shooting for the top prize.
So please tell your friends, your neighbors, your barber, your hairdresser, and let's build something that will make a difference in almost every home. I would never have believed this previously, but in this case, even $1 makes a difference since at a minimum we first want to reach 100 backers and $5,000 in funds raised.....then we will shoot for the $10,000, then stretch goals, then the top prize......remember, it's a marathon!
John
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